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Why it Costs More to Attract New Customers Than to Retain Existing Ones

In this article we go into detail of why keeping your already existing customers is ultimately more beneficial than attracting new ones. Take a look!
Maria Vasilikou

The Top 5 Discount Campaign Practices

Here is a list of our top 5 discount campaign practices that will help guarantee the success of the campaign and the long-term success of your business.
Maria Vasilikou

The Most Effective Ways a Brand Can Create Customer Loyalty

In order to survive, your business needs to have a Customer Loyalty strategy. Here is a short overview of the best ways to do this!
Maria Vasilikou

How To Test The Effectiveness of Marketing Without Overspending

Do you test your marketing ideas and ensure you're not overspending in the wrong place? Here are a few ways you can start!
Maria Vasilikou

How to Set Up a Profitable and Effective Cashback Policy

In this article, we're going to take a look at a marketing strategy that helps increase profitability and guarantees results: cashback promotion campaigns.
Maria Vasilikou

Top Ways to Market Your Physical Store Under £100

If you're on a strict budget, marketing your store can feel like a huge challenge. There are a few tried-and-tested marketing strategies that can help you raise awareness - without breaking the bank. Below, we've listed five different ways to market your physical store under £100!
Maria Vasilikou

Discount Impact on Lifetime Value of Customer and Sales Performance

Some businesses fear that frequent discounts can devalue their brand and affect their long-term financials. Does discounting actually negatively impact CLV and sales performance? Let's take a closer look.
Maria Vasilikou

Common Mistakes to Avoid With Loyalty Stamps

Many business owners find it challenging to get loyalty stamps campaigns right. We’re going to take a closer look at what not to do if you’re trying to build a loyalty program that involves stamps. Read on for the top mistakes to avoid with loyalty stamps.
Alexey Gutin

Top 3 reasons customers make loyalty purchase decisions

Loyalty programs are considered a 'must-have' for any modern business that wants to thrive and improve customer retention. We'll take a closer look at the top 3 reasons why customers choose to shop with the same brands repeatedly. What exactly drives their loyalty purchase decisions?
Alexey Gutin

Marketing checklist for location-based businesses

As the entire world deals with the reality of the COVID-19 pandemic, the economy and the business world have also faced multiple challenges. Use this checklist as a guide to create a COVID-sensitive marketing strategy for your reopening.
Alexey Gutin

What systems to use for customer data collection?

Data has rapidly become one of the most valuable resources across all industries. For a modern business of any size, gathering customer data has now become a huge priority. The question that many business owners have is, what tools and systems can they use to collect data?
Alexey Gutin