Here is a list of our top 5 discount campaign practices that will help guarantee the success of the campaign and the long-term success of your business.

In order to survive, your business needs to have a Customer Loyalty strategy. Here is a short overview of the best ways to do this!

Do you test your marketing ideas and ensure you're not overspending in the wrong place? Here are a few ways you can start!

In this article, we're going to take a look at a marketing strategy that helps increase profitability and guarantees results: cashback promotion campaigns.

If you're on a strict budget, marketing your store can feel like a huge challenge. There are a few tried-and-tested marketing strategies that can help you raise awareness - without breaking the bank. Below, we've listed five different ways to market your physical store under £100!

Some businesses fear that frequent discounts can devalue their brand and affect their long-term financials. Does discounting actually negatively impact CLV and sales performance? Let's take a closer look.

Many business owners find it challenging to get loyalty stamps campaigns right. We’re going to take a closer look at what not to do if you’re trying to build a loyalty program that involves stamps. Read on for the top mistakes to avoid with loyalty stamps.

Loyalty programs are considered a 'must-have' for any modern business that wants to thrive and improve customer retention. We'll take a closer look at the top 3 reasons why customers choose to shop with the same brands repeatedly. What exactly drives their loyalty purchase decisions?

As the entire world deals with the reality of the COVID-19 pandemic, the economy and the business world have also faced multiple challenges. Use this checklist as a guide to create a COVID-sensitive marketing strategy for your reopening.

Data has rapidly become one of the most valuable resources across all industries. For a modern business of any size, gathering customer data has now become a huge priority. The question that many business owners have is, what tools and systems can they use to collect data?