Some businesses fear that frequent discounts can devalue their brand and affect their long-term financials. Does discounting actually negatively impact CLV and sales performance? Let's take a closer look.

Many business owners find it challenging to get loyalty stamps campaigns right. We’re going to take a closer look at what not to do if you’re trying to build a loyalty program that involves stamps. Read on for the top mistakes to avoid with loyalty stamps.

Loyalty programs are considered a 'must-have' for any modern business that wants to thrive and improve customer retention. We'll take a closer look at the top 3 reasons why customers choose to shop with the same brands repeatedly. What exactly drives their loyalty purchase decisions?

As the entire world deals with the reality of the COVID-19 pandemic, the economy and the business world have also faced multiple challenges. Use this checklist as a guide to create a COVID-sensitive marketing strategy for your reopening.

Data has rapidly become one of the most valuable resources across all industries. For a modern business of any size, gathering customer data has now become a huge priority. The question that many business owners have is, what tools and systems can they use to collect data?

According to a study by a Harvard professor, people mostly make purchase decisions based on emotion. So how can you better understand the psyche of your target audience to persuade them to buy from you? A tactic that has been tried and true across retailers of all categories is discounting.

Cashback has become more and more common for businesses of all sizes across the UK. It is now essential to know how you can take advantage of cashback practices for your business. Have you wondered how to create a cashback system for your business but not sure where to start?

Want to grow your customer base and better service your existing customers? One of the most well-established ways of doing this is by leveraging any customer data you have. Don’t have any up-to-date customer data yet? Now's the time to think about starting to collect some.

Discount campaigns are one of the most popular and common ways to boost your business profits. They can work effectively for all types and sizes of businesses. To help you get started, we’ve put together a checklist to help you create a discount campaign that can help your business grow.

Achieving customer loyalty right is undoubtedly a difficult task. According to a recent study by CapGemini, a majority of current customer loyalty programs are failing, despite the industry’s on-going efforts to digitise the experience.