Loyalty programs have become so popular that many small businesses include them in their marketing strategy at the very early stage. And there’s no denying that they can offer you many benefits for your brand and your customers if done right. However, many business owners find it challenging to get loyalty stamp campaigns right.
There are quite a few elements to consider if you want to establish a loyalty program that resonates with your customer and achieves your goal of customer retention and sales. In this article, we’re going to take a closer look at what not to do if you’re trying to build a loyalty program that involves stamps.
Ready to do all you can to start a successful loyalty program for your business? Read on for the top mistakes to avoid with loyalty stamps.
Not offering attractive or relevant rewards
The number one reason why a customer would sign up for your loyalty stamp program? Beyond their love for your brand and product, it would be that the program offers rewards that are relevant and attractive enough.
One of the most common mistakes that many businesses make with their loyalty stamp campaigns is not offering rewards that incentivise their customers to sign up. A possible solution would be to research what your competitors within and outside your industry are doing.
Knowing your audience exceptionally well also helps! One way to get to know your audience is to use OMG platform to gather valuable insights about customers in the way they like to shop with you as well as in other areas of their busy lives.
Ultimately, the rewards need to be tangible and valuable enough for customers to want to go through the process of signing up to the program, and to keep them frequenting your store.
Not promoting your campaign
It’s good to build a great loyalty stamp scheme, but you won’t see any impact if all your potential customers don’t know about it! Some businesses make the mistake of not promoting their loyalty program well enough, which leads to minimal engagement.
Whether you have a physical store or not, we’d recommend taking advantage of all the digital channels at your disposal. It’s much more cost-effective to promote your campaign online, and you can also run more targeted campaigns. Use your social media channels and email database and update your website and apps with all the relevant information. Make it easy for customers to find out all they need to know about your loyalty program.
And of course, being part of OMG Catalogue is a free way to make your campaign easily discoverable by OMG customers!
Not creating a digital loyalty program
While we’re on the subject of digital promotion, let’s talk about digital implementation.
In this internet-obsessed day and age, you may be surprised to learn that many small businesses set up loyalty stamp programs that aren’t available online. This is a huge faux-pas that could potentially turn many customers off from even signing up. In their eyes, additional paper stamp cards are too much clutter.
Digitise your loyalty stamp scheme and integrate it into your app. That way, you’ll make it so much easier for your tech-savvy customers to use your program. Your customers will also find the process a lot more convenient. And they are a lot more likely to keep using it and coming back to you!
Not quite sure how to digitise your loyalty stamps? Get in touch with the team at OMG and we’d be more than happy to help you kick off the process.
Looking to boost the success of your loyalty program?
While the concept of a loyalty scheme sounds simple enough, multiple businesses haven't been able to get it quite right. At OMG, we can work closely with you to build a successful loyalty stamp program that meets your objectives of increased customer retention and sales.
We want to help you make the most out of this, without any inconvenience you'd typically have. That is why our solution is free, requires no hardware and no staff training.
We are here to help you!
Interested? Skip the headache of building a successful loyalty stamp program on your own by getting in touch with us today!