Loyalty programs are considered a 'must-have' for any modern business that wants to thrive and improve customer retention. We'll take a closer look at the top 3 reasons why customers choose to shop with the same brands repeatedly. What exactly drives their loyalty purchase decisions?

Want to grow your customer base and better service your existing customers? One of the most well-established ways of doing this is by leveraging any customer data you have. Don’t have any up-to-date customer data yet? Now's the time to think about starting to collect some.

Achieving customer loyalty right is undoubtedly a difficult task. According to a recent study by CapGemini, a majority of current customer loyalty programs are failing, despite the industry’s on-going efforts to digitise the experience.

It’s no secret that big brands invest heavily in marketing tactics to increase customer loyalty and drive acquisition. What most businesses haven’t yet managed to conquer, though, is serving their customers with a personalised experience and an individual approach.